Our vision is to connect with, excite and inspire whilst promoting an active lifestyle through our portfolio of global brands.

We are one of the EU’s leading core skateboard distributors with over 35 years heritage and experience.

We are dedicated to nurturing and growing brands strategically and sustainably. Our carefully considered brand stewardship and close vendor relationships serve to ensure long term brand equity.

Careful segmentation of both our products and distribution channels enable us to maintain brand heat whilst maximising retail spread. Naturally, we pride ourselves on having established relationships with hundreds of retail independents and leading multiples across Europe.

We recognise and value the need for credible and consistent marketing. Over the years we have built a dedicated in-house marketing team that specialises in the delivery of tailored, multi platform commercial brand support.

The challenges of pan European sales and distribution are met through a combination of country managers, agents and locally based native speaking customer support staff. This structure has been carefully created to maximise communication and service levels between retailers and the Shiner team.

Passionate, dedicated and knowledgeable, our Sales team have proven credentials and are committed to supporting our retailers through careful, insightful and personal account management.

Whilst we value personal contact, we recognise that we live in a digital age. Our market leading B2B ordering system offers all of our retailers tailored multilingual visibility of our product offer, stock availability and marketing materials.

Our 60,000 square foot state of the art warehouse enables us to support our loyal customer base with a guaranteed stock holding of essential lines, ensuring timely replenishment.

Customer service is central to our business. Our ‘In Full, On Time, In Spec” promise guarantees exceptional levels of speed and efficiency that are unmatched in our industry.

Want to find out more?
Please contact Charlie Allen – Managing Director
Tel +44 (0)117 2020120

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