End-to-end capability. A team of specialists. A genuine passion for licensing, distribution and retail. This is how Shiner turns great brands into great businesses.
Our team brings together specialists in design, manufacturing, logistics, sales, marketing, and eCommerce. Focused, expert execution across every channel.
Our talented designers work across multiple product categories, maintaining a constant pulse on market trends and consumer demands. We translate that intelligence into products that land at the right moment, the right price point, in the right channels.
We also offer SMU solutions for our key accounts across both hardgoods and apparel - giving retail partners exclusive, differentiated product that drives incremental sales.
We maintain close relationships with carefully chosen factories across Europe, Asia, and America. Our manufacturing partnerships are built on mutual trust, rigorous quality management standards, and a commitment to market-driven innovation.
Every product we manufacture goes through thorough testing and certification processes to ensure it meets all relevant compliance requirements in the EU, UK, and US markets.
We manage the full import process for our brand partners, handling everything from international freight and customs clearance through to landed cost management and supplier coordination. Our experience across EU, UK and US import requirements means nothing gets left to chance.
Whether sourcing from Asia, Europe, or the Americas, we have the infrastructure and relationships to move product efficiently and cost-effectively into market.
We operate state-of-the-art warehousing facilities under Distribution, Licensing, and 3PL agreements. Our regional warehouses give us the reach to serve customers efficiently across all major markets.
Our logistics infrastructure includes bulk storage and shipping solutions, dedicated eCommerce pick-pack areas, sustainable packing initiatives and customisable shipping solutions to fit each partner's needs.
Our experienced sales teams operate across Europe UK and the US, using a localised approach that respects the nuances of each market. We deploy a mixed model of employed sales staff, regional distributors, and specialist agents, ensuring every territory is served by people who understand it.
Our industry-leading B2B ordering portal gives retail buyers round-the-clock access to stock, orders, invoices, and product information - reducing friction and supporting sell-through at every level.
We pride ourselves on the length and quality of the relationships we have with our customers, regardless of size, channel or product category.
Our marketing team delivers comprehensive in-house services across strategy, eCommerce, social media, design, photography, and athlete, artist and influencer relations. Every piece of brand collateral, from campaign visuals to product imagery, is produced by people who live and breathe action sports culture.
We support team events, tours, and grassroots initiatives, keeping our brands authentic and connected to the communities that matter most.
Working with our industry leading eCommerce partners, we develop and manage international brand websites for our portfolio, handling everything from development and UX through to SEO, PPC, and direct-to-consumer fulfilment via our local warehouse network.
Our eCommerce capability allows brand partners to have a strong, consistent direct channel without the overhead of building and managing it themselves - another reason why working with Shiner goes beyond traditional distribution.
Whether you're a brand looking for a licensee, 3PL or distribution partner; or a retailer wanting to stock our brands, we'd love to hear from you.